Nigerian Influencers Are Being Paid To Tweet About Alex Saab


Yuri Cortez / AFP through Getty Photos

A person walks previous graffiti demanding the liberty of Alex Saab, a Colombian businessperson, in Caracas, Venezuela, on Feb. 23, 2021.

As an alleged cash launderer who labored with the Venezuelan authorities and is preventing an extradition order to the US, Alex Saab has some unlikely allies.

Since mid-January, #FreeAlexSaab has been a rallying cry amongst Nigerians on Twitter, because of a broad affect operation with connections to staff of a Nigerian PR agency and a UK-based nonprofit known as Digital Good Governance for Africa. The marketing campaign paid influencers to tweet about Saab in an effort to sway public opinion and courtroom proceedings in Nigeria and Cape Verde, the African island nation the place Saab is at the moment below home arrest.

Saab is a Colombian businessperson whom a Florida courtroom charged with cash laundering in 2019, following associated fees in Colombia two months prior. He’s additionally alleged to have helped the Venezuelan authorities of Nicolás Maduro evade sanctions through gasoline and gold buying and selling. Whereas Saab was touring from Venezuela to Iran in June 2020, officers in Cape Verde arrested him when his aircraft stopped to get refueled. He denies all fees. His attorneys say his detention violates worldwide legislation as a result of Venezuela named him a “particular envoy,” which offered him diplomatic immunity, and since the Interpol pink discover calling for his arrest was issued after he was detained in Cape Verde.

Along with authorized maneuvers, Saab’s supporters have been utilizing Twitter to argue his case, violating the platform’s guidelines within the course of.

In response to an investigation by BuzzFeed Information and the Digital Africa Analysis Lab (DigiAfricaLab), Twitter suspended greater than 1,500 accounts this week for manipulating the #FreeAlexSaab hashtag. That features nearly all 40 accounts that BuzzFeed Information and DigiAfricaLab related to the paid marketing campaign, in addition to that of a distinguished Nigerian influencer with greater than 1.5 million followers who supplied to pay individuals who engaged together with her tweets about Saab.

Twitter additionally suspended the accounts of three Nigerian journalists: a reporter for the Nigerian Tribune and a reporter and freelance contributor to TheCable. Their supportive tweets about Saab tagged an account, @Fernand47588665, which sources and an inner marketing campaign doc say was used to trace the marketing campaign. The reporters all advised BuzzFeed Information they didn’t obtain fee to indicate help for Saab, and TheCable stated it didn’t take part within the Saab marketing campaign.

The findings expose how Twitter’s trending matters proceed to be affected by world manipulation campaigns and illustrate how skilled advertising companies are incessantly implicated in social media affect operations. The marketing campaign additionally gives a window into the booming, shady Twitter influencer trade in Nigeria, during which folks usually settle for cash to advertise manufacturers, causes, and hashtags with out disclosing they’re a part of paid campaigns.

“Participating in platform manipulation — whatever the intent — is a violation of the Twitter Guidelines. This contains gaming hashtags, artificially boosting content material, or paying for faux engagement,” an organization spokesperson advised BuzzFeed Information. “On account of these behaviors, we’ve suspended greater than 1,500 accounts related to these hashtags and our investigations proceed.”

“The influencer trade has rapidly develop into a hotbed of fraud and discourse manipulation.”

Rosemary Ajayi, a researcher on the Digital Africa Analysis Lab, stated the Saab marketing campaign exhibits how widespread it has develop into for Twitter hashtags and discussions in Nigeria to be manipulated by influencers.

“The influencer trade has rapidly develop into a hotbed of fraud and discourse manipulation,” Ajayi stated. “Whether or not you’re trying to promote a brand new album or a church occasion or settle the rating with an adversary, many PR companies and consultants working inside the Nigerian influencer ecosystem will recruit influencers to ship this for a price, no questions requested.”


Tweets despatched about Alex Saab throughout the marketing campaign

Starting in January, a small group of Nigerian influencers and human rights advocates acquired a Saab marketing campaign briefing doc produced on the letterhead of Digital Good Governance for Africa (DIGA).

DIGA is a UK nonprofit led by Naji Makarem, a professor of worldwide improvement at College School London, and Christian Elemele, a Nigerian expat and social entrepreneur who beforehand studied at UCL. Based in 2019, it’s at the moment engaged on a mission to carry digital voting to Nigeria for the nation’s 2023 elections.

The doc outlined a social media marketing campaign that may recruit influencers in Nigeria, Ghana, and Senegal to tweet in help of Saab and assist generate public outcry about his case. It stated collaborating influencers had been anticipated to publish twice per week for the preliminary one-month marketing campaign, from Jan. 18 to Feb. 18.

“The influencer is predicted to make use of the hashtags #FreeAlexSaab and tag distinguished Nigerians, Ghanians and Sengalese handles from authorities, enterprise, celebrities, activists and so on. which can be offered to the influencer,” the five-page doc reads.

It instructed influencers to have interaction with replies to their posts about Saab and to tag the @wakandanomics Twitter account in the event that they wanted further data. That account doesn’t checklist a full identify however used a photograph of Elemele as its avatar. Elemele can also be the cofounder of a nonprofit known as Wakanda Social Enterprise.

Elemele and Makarem didn’t reply to a number of emails or to an in depth checklist of questions from BuzzFeed Information. After BuzzFeed Information reached out, Elemele’s photograph was faraway from the @wakandanomics account.

By Jan. 20, the hashtag #FreeAlexSaab was gaining steam on Twitter, because of Nigerian accounts that always tweeted the identical articles and pictures, tagged the identical accounts, interacted with each other, and expressed unwavering help for Saab. The tweets intensified in March because the Courtroom of Justice of the Financial Group of West African States, based mostly in Abuja, Nigeria, ready to rule on his case. It determined in Saab’s favor, however the case continues in Cape Verde.

5 sources with data of the Saab marketing campaign stated that 40 Nigerian influencers, which have greater than one million followers in complete, had been recruited to take part by no less than two staff of Alpha Attain, a PR agency run by Japheth “JJ” Omojuwa. Omojuwa, a distinguished Nigerian influencer with 1 million followers on Twitter, was listed within the DIGA doc as one of many folks the marketing campaign hoped to recruit.

Omojuwa advised BuzzFeed Information that “a pal within the UK” related to the Saab marketing campaign contacted him, and that he declined to take part — except for posting just a few supportive tweets.

“I stated to this particular person in confidence that I help the mission and could be joyful to retweet a pair articles, however I might not personally be a part of it,” he stated. Omojuwa cited his “sturdy relationship” with the US Embassy in Nigeria as a purpose why he didn’t need to be seen as advocating for Saab’s launch, however he stated it was “potential” staff at his agency labored on it.

“I don’t assume I can begin to have a dialog about whether or not Alpha is concerned. If they’re, there have positively been some type of nondisclosure [agreements],” Omojuwa stated.

He later issued a press release to emphasise that “Alpha Attain as an organisation was not concerned on this marketing campaign.”

Ajayi stated Alpha Attain staff participated within the marketing campaign by tweeting about Saab and fascinating with the influencers they helped to recruit and pay.

“They retweeted one another and developed threads round one another’s tweets utilizing replies and quote-retweets,” she stated. “In addition they shared information articles and tried to attract in unsuspecting subject material consultants by tagging their handles and asking questions.”

Two Nigerian influencers on Twitter who requested to not be named for concern of repercussions advised BuzzFeed Information and DigiAfricaLab that Alpha Attain staff paid them to tweet about Saab, share particular content material and hashtags, and tag a set of accounts of their tweets. Influencers had been usually paid between $6.50 to $15 for his or her work, although some acquired extra, based on sources.

The influencers stated members had been added to a WhatsApp group the place they acquired path about what to publish and which tweets to have interaction with and tag. The marketing campaign transient produced by DIGA stated every influencer ought to “be added to a whatsapp group to raised synchronise the timing of tweets.”

One other influencer stated an Alpha Attain worker advised them to tag accounts, together with these of Venezuelan political leaders. “What was talked about was that [people] could be monitoring accounts collaborating for retweets and amplification,” the influencer stated.

A kind of accounts is @Fernand47588665. The account was created in January, has no profile image and fewer than 10 followers, and barely tweets. But by late March, it has been tagged in additional than 5,000 tweets about Saab. Two influencers and one particular person accustomed to the paid marketing campaign stated members had been instructed to tag the @Fernand47588665 account of their Saab tweets to assist the marketing campaign monitor the hassle.

“That Fernand account was the [primary] account that have to be tagged,” stated one influencer, who added that it “felt fishy.” In addition they stated they had been advised to tag Venezuelan accounts, together with these belonging to distinguished politicians within the Maduro authorities.

“It’s extremely unlikely that Nigerians would have come throughout this account with out it being offered to them,” Ajayi stated.

That’s backed up by the marketing campaign transient, which stated, “The Influencer can also be anticipated to tag @Fernand47588665 on twitter to assist monitoring.”

Twitter has quickly restricted the @Fernand47588665 account owing to its “uncommon exercise.”

Each influencers who had been paid to take part stated they believed their tweets had been relayed to folks in Venezuela. They stated suspicious Spanish-language accounts and people belonging to folks in Venezuela engaged with their tweets through retweets, likes, and replies.

“I dunno why unexpectedly I used to be getting spammed by plenty of bot Spanish accounts,” one influencer stated.

Networks of suspicious accounts, a few of which tweeted in Spanish, had been additionally a part of an earlier part of the marketing campaign to free Saab, based on the Monetary Instances. The paper obtained a duplicate of an “intelligence” evaluation from an unnamed supply that concluded the Maduro authorities “and/or its proxies (witting or unwitting) are concerned in a coordinated marketing campaign to affect each the federal government of Cabo Verde and its inhabitants to impede Alex Saab’s extradition.”

BuzzFeed Information and DigiAfricaLab haven’t seen proof of involvement by the Venezuelan authorities or its proxies, and people concerned within the marketing campaign stated they have no idea who funded the hassle. A Twitter spokesperson stated the corporate publicly discloses when it removes accounts that had been a part of state-linked operations, which it has not carried out on this case as of now.

The report obtained by the Monetary Instances stated that, starting in October, a bunch of accounts “tweeted extensively about Saab” for just a few weeks after which stopped. A second community of 86 accounts sprang up in December. As of January, “the [primary] driver of that improve seems to be the deployment of Nigeria-based social media influencers,” based on the report.

Together with the folks who stated they had been recruited and paid by Alpha Attain staff, different distinguished Nigerian influencers additionally tweeted in help of Saab. Two influencers with roughly 2 million followers between them despatched tweets in March providing to pay folks in the event that they amplified a tweet about Saab or replied with the #FreeAlexSaab hashtag.

On March 23, Pamilerin Adegoke, a Nigerian influencer on Twitter who has roughly half one million followers, despatched a tweet asking folks to “have interaction my subsequent publish.” In a subsequent tweet, he requested folks to signal an internet petition for Saab. That tweet tagged @Fernand47588665 in addition to Maduro. Adegoke later tweeted screenshots allegedly displaying two funds of roughly $10 to 2 folks. He then deleted the tweet that requested folks to have interaction.

Adegoke advised BuzzFeed Information that an unnamed pal requested him to tweet in help of Saab. He stated he paid folks to have interaction along with his Saab tweet “to drive site visitors to the publish for extra folks to see it, mainly,” however claimed he was not paid to take part.

Twitter briefly suspended his account on Monday after inquiries from BuzzFeed Information. That is no less than the second time Twitter has taken motion in opposition to Adegoke. In 2019, it banned his verified account, @ThePamilerin.

Additionally on March 23, Tonto Dikeh, a Nigerian actor and influencer with 1.5 million followers, tweeted, “I need to give somebody who urgently wants cash N25,000. Pls inform me what you’ll like to purchase if I reward this to you. Pls add #FreeAlexSaab to your replies and you might be my subsequent winner.”

An hour later, she requested folks to signal an internet petition in help of Saab and supplied to ship cash to followers if 100 folks signed it.

The tweets had been deleted quickly after they had been posted, a sample that Dikeh’s account has proven going again years, based on Ajayi.

She stated Dikeh and Adegoke “are each well-known for his or her involvement in paid influencer campaigns and have a historical past, going again just a few years, of brazenly providing giveaways as a method of manipulating the platform.”

Reached on WhatsApp, Dikeh stated that neither she nor her social media supervisor knew something concerning the Saab tweets. “I don’t know something about this. Free Alex Saab? Who’s that?” she stated earlier than suggesting somebody could have hacked her account.

Her account was suspended on Tuesday.

Ajayi stated the account suspensions, a lot of that are momentary, don’t handle the widespread manipulation of Twitter by influencers in Nigeria, a problem that takes on extra urgency with elections coming in 2023.

“These actors present a extremely sought-after service and a few earn thousands and thousands of naira each month. It’ll require greater than synthetic intelligence and account suspensions to cease this,” she stated. “It’s going to take a paradigm shift.” ●

Jeremy Singer-Vine contributed reporting to this story.


This story has been up to date to make clear that one of many Nigerian journalists banned by Twitter was a contract contributor to TheCable and to incorporate a remark from that information group.


This story was up to date to incorporate details about what the influencers had been paid.

Correction: Tonto Dikeh’s identify was misspelled in an earlier model of this story.

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